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January 30th, 2008
Global warming to bring risks, rewards for business and investors

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PR – BusinessWeek Special Ad Sections and Environmental Defense will explore
the implications of global warming for the $6 trillion world energy
economyand for all businessesin
a special advertising section this March. Global Warming: Big Risks,
Big Rewards
takes an insiders look at
businesses and investors now sizing up the financial risks of climate
change and the opportunities to profit from new solutions.

BusinessWeek will publish the special section in its March 17, 2008,
Global Edition (on newsstands March 7), reaching 4.9 million readers

The special section will focus on topics including: Where is investment
poised to flow as limits on carbon dioxide take hold? How will the new
carbon markets affect business? What will post-Kyoto climate agreements
look like beyond 2012? Which low-carbon energy technologies will market
forces pick? And, an interview with Environmental Defense president Fred
Krupp will touch on his forthcoming book about the green tech
revolution, Earth: The Sequel, to be published in March.

This Global Warming section kicks off Business and the
Environment 2008,
a series of special ad sections in BusinessWeek on
major environmental issues. In a unique partnership, Environmental
Defense is providing the content for the series. With offices from
Boston to Beijing, Environmental Defense is the leading nonprofit
developer of market-based environmental solutions. It played a central
role in the $45 billion buyout of TXU and the launch of the U.S. Climate
Action Partnership, a coalition of major corporations with $2 trillion
in revenue.

The Special Ad Sections group at BusinessWeek specializes in
integrating the marketing objectives of its partner companies with the
information needs of the BusinessWeek audience through the delivery of
custom article contentvia print, online and
other media. Published by The McGraw-Hill Companies, BusinessWeek is the
market leader, providing unparalleled insight and analysis to a
worldwide audience of 4.9 million readers each week in 140 countries.

Advertising space may be reserved by contacting Lisa Wood of FVG LLC,
Custom Publishers, at (732) 701-1051,
The deadline for space reservation is February 15, 2008. Exposure
includes visibility on
with direct links to companies websites.

Environmental Defense, a leading national nonprofit organization,
represents more than 500,000 members. Since 1967, Environmental Defense
has linked science, economics, law and innovative private-sector
partnerships to create breakthrough solutions to the most serious
environmental problems.

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