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May 17th, 2010
Connecting with Generation Z

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MSN AUSTRALIA – In March 2010, social researcher Mark McCrindle finished up a survey of 500 under-18 Australians. He asked participants to keep a media diary mapping all their entertainment activities for a week and discovered that they were spending an average of seven hours and six minutes using entertainment media everyday – that means time spent plugged into the internet, iPods and mobile phones, yes seven hours and six minutes everyday. Read More

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