The main focus of the calls is on the integration of research and innovation to address societal challenges and to create sustainable jobs and growth by Europe is taking a leadership position on the major technology markets in the future. This will be achieved by the fact that more than ever support activities which will help to bridge the gap between research and market, for example by demonstrating that new technologies have a commercial potential or can be used in a sufficiently large scale to be industrially viable. This market-linked approach is also central to the European Innovation Partnerships (EIP), which are established under the Action Plan “Innovation Union”. Each EIP, including the pilot partnership on “active and healthy aging” will be promoted through projects of FP7. Read More