In October, Toyota launched the “Green Design YouTube Channel” (http://www.youtube.com/toyotaeurope). Visitors to the channel will be able to watch a series of short clips on environmental innovation from a wide range of different sectors. The clips will be open for comment and will enable bloggers to share the videos with the online public.
Green Design is a series of short documentary films sponsored by Toyota each year since 2004 as part of its “aim: zero emissions” campaign. The films highlight inspiring and intriguing ideas that enable us to “live greener” through the use of modern technologies. The films cover a variety of topics ranging from eco football to a solar tower in Spain.
“We want to share some very exciting new ideas on environmental innovation with the connected world”, says Maria Isabel Rodriguez Leon, Corporate Affairs, Toyota Motor Europe. “Real innovation happens across a variety of industries and we want to inspire people to think of new ideas.”
Toyota has been a leader in green innovation and hybrid technology since the launch of the world’s first mass-produced hybrid vehicle in 1997. Since then global sales of Toyota’s Prius and Lexus hybrids have topped the one million mark. Toyota also realises that sustainability is about more than just the reduction of exhaust emissions. That’s why Toyota has focused on reducing the environmental impact of a car throughout its entire life cycle – from design and manufacturing through to recycling.
The company’s efforts have borne fruit. For example, Toyota Motor Manufacturing France has achieved its target of recycling 100% of the waste products emanating from its industrial and housekeeping processes. This is on top of achieving zero waste to landfill since the site opened in 2001.
“We take environmental innovation very seriously”, says Maria Isabel. “It’s part of the DNA of Toyota and we have the record to prove it. The technologies featured in the movies are pretty ingenious and they reflect the thinking that our engineers apply when developing new vehicles.”
The Green Design Movies are currently being aired across European channels and will be seen by over 60% of opinion leaders. View now on http://www.youtube.com/toyotaeurope
