GfK GeoMarketing calculated Germans’ regional consumer potential for around 60 retail product lines from the level of federal states down to postcodes. The “GfK Purchasing Power for Retail Product Lines 2010” study reveals stark regional differences in consumer profiles. For example, residents of the federal state of Baden-Württemberg have almost one-and-a-half as much per capita purchasing power available for watches and jewelry as residents of the federal state of Brandenburg. Read More
