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July 12th, 2019
Map of the Month: Retail share of private consumption, Europe 2018

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GfK’s Map of the Month for July illustrates the brick-and-mortar retail share of private consumption in Europe in 2018.

According to GfK’s latest retail study, the retail share of overall consumer expenditures among the EU-28 was 30.5% in 2018, a decline of 0.4% compared to the previous year. Some contributing factors to this decline include tight housing markets, increasing rental and real estate prices as well as the growing share of online retail in some countries. Brick-and-mortar retail enjoyed the highest share of overall consumer spending in 2018 in Hungary (50.3%), Croatia (47.6%) and Bulgaria (43.5%), while the lowest share was in Greece (25.4%), Germany (26.0%), and the United Kingdom (26.1%).

Download the map in high-resolution JPG format…

More results from GfK’s recently published European retail analysis and prognosis can be accessed in our recent press release. You can download the complete study “European retail in 2019” here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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