Sensors and Systems
Breaking News
Less Ice, More Methane from Northern Lakes: A Result from Global Warming
Rating12345Shorter and warmer winters lead to an increase in...
Esri Offers Students Free Access to Software for Continued Education through Coronavirus Closures
Rating12345REDLANDS, Calif. —Esri, the global leader in location intelligence,...
SOLV3D Embraces Market and Client Requirements in Their Latest Product Release
Rating12345CALGARY, AB – March 31, 2020 – SOLV3D, a...

January 27th, 2020
Map of the Month: GfK Purchasing Power, Germany 2020

  • Rating12345

GfK’s Map of the Month for January shows the projected distribution of purchasing power in Germany in 2020.

According to GfK’s latest purchasing power prognosis, Germans will have €23,766 per person for consumer purchases, living expenses, recreation and saving in 2020. But the amount of purchasing power available to consumers differs widely from region to region: With €33,977 per person, inhabitants of the Bavarian district of Starnberg have 43 percent more purchasing power than the national average, whereas the rural district of Görlitz in Saxony brings up the rear in the district rankings with a per capita purchasing power of €18,613, which is around 78 percent of the national average.

Purchasing power insights allow retailers, manufacturers and service providers to optimize their sales and marketing strategies based on local market potential.

Download the map in high-resolution JPG format…

More results from the GfK purchasing power study can be found in our recent press release.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

Leave a Reply

Your email address will not be published. Required fields are marked *