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May 24th, 2018
Map of the Month: Fashion’s share of retail turnover, Europe 2017

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The fashion segment enjoyed a 13.5% share of the EU-28’s total stationary retail turnover in 2017. According to GfK’s recent study on European retail, stationary retail and particularly fashion retail are under pressure from e-commerce, off-price concepts, vertically integrated manufacturers competing for end customers as well as rising rental costs in sought-after locations. Even so, fashion remains the second-strongest segment in terms of brick-and-mortar generated turnover, putting it just behind grocery retail.

GfK’s Map of the Month for May illustrates fashion’s 2017 market share in each country considered by the study.

Download the map in high-resolution JPG format…

More information can be found in our recent press release from May 22, 2018. You can download the complete study “European retail in 2018” here.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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