Avid unveiled Avid Motion Graphics —the company’s next-generation graphics platform. With a revolutionary new real-time 2D/3D graphics rendering engine, Avid Motion Graphics lets media enterprises—including broadcasters, sports teams, and post production companies—create thrilling graphics and arresting imagery while journalists and others integrate those graphics into their stories. Incorporating a bridge to the Deko product family, Avid Motion Graphics makes it easy for existing users to migrate their assets to the new platform and transition at their own pace.
“In today’s highly competitive, image-dominated media industry, producers need to create stunning visual imagery that cuts through the clutter, get content quickly to air, and build strong brand recognition,” said Chris Gahagan, senior vice president of Products for Avid. “At the same time, our customers have told us they need to streamline their workflow with a solution that’s easy to use and lets them reduce costs. With Avid Motion Graphics, Avid is meeting those needs, and investing significant resources and creativity to develop one of the industry’s most advanced graphics toolsets.” Read More
