Driven by the surge of diverse cultural groups such as Hispanics and Asians, corporations are asking themselves how they will capitalize and better-serve the emerging American marketplace. Geoscape unveiled today its latest solution to addressing the modern American family through its “Next-Generation” platform. The Geoscape Intelligence System, or GIS helps corporate operations and marketing departments as well as their agencies quickly improve their distribution strategies, store operations, customer service, and marketing campaigns.
Geoscape is the leading provider of business systems that enable a wide range of analysts and marketing professionals to better visualize market opportunities brought on by shifting demographics. Today Geoscape introduced a major new edition of its online platform that it refers to as its Next-Generation System, an integrated set of browser-based software, nationwide maps and data resources that provides quick and easy access to a wealth of consumer and market information, data visualization and analysis functions right within a web browser.
“Geoscape has truly outdone itself with its latest release of Geoscape Intelligence System,” said Rafael Vargas, Research Analyst, Comcast Spotlight.“They’ve figured out a way to offer actionable insights in an intuitive and user-friendly interface that helps us all become smarter marketers and better advertising partners for our clients. Their new dynamic map offers us a better way to present data as valuable information in an easy to understand format that everyone appreciates.”
Geoscape GIS helps executives and business leaders visualize market opportunities and data analysis in a geographic manner that is easy to act upon.
Geoscape GIS can be used to optimize site selection, perform trade area analysis, improve product distribution strategies, enhance media and advertising strategies, and other marketing functions. Multiple, easy-to-use modules enable businesses to focus on fast-growing diverse consumer segments for maximum return on investment. For example, Geoscape has developed a precise set of data that profiles and segments Hispanics by providing distinct categories based on acculturation, language, lifestyle, media usage and many other factors.
