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DSGI – the UK’s leading electrical retailer comprising Dixons, Currys and PC World – is working closely with location intelligence expert Pitney Bowes Business Insight (PBBI) to identify the best possible locations for its retail outlets in the UK, Ireland, Italy, Spain, Turkey and Nordic countries.
Kate Broad, Site Location Analysis Planner at DSGI, says, “Despite the popularity and ease of online shopping, there is still a huge demand for comparing and buying electrical goods in-store. As such, it is absolutely vital for our bottom line that our stores are located in the most attractive and accessible locations. PBBI’s software significantly improves our strategic decision-making in terms of store location, which has a direct and positive impact on sales and profits.”
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