The new, free BAO for iOS app, available for download from the Apple app store, provides access to 2010 demographic and business data and analysis from Esri Business Analyst Online (BAO) on the go. BAO delivers powerful market analyses through a Web browser. Users generate on-demand reports and maps to get a detailed, comprehensive view of the demographic makeup of various populations and their lifestyles and buying behaviors. This revealing information allows users to find their best locations, customers, and products/services. With the BAO for iOS app, they can now get this valuable information through an iPhone, iPad, or iPod touch. Learn More