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ESRI Canada today presented RONA with an Award of Excellence for its exemplary use of ESRI’s geographic information system (GIS) technology to optimize flyer distribution and maximize return on the company’s marketing investment. Previously, RONA used the same promotional flyer for all of its 700 stores. The company developed a GIS application that has enabled it to better profile customers, focus flyer delivery on profitable areas and reduce costs by eliminating flyers in underperforming areas. The award, which recognizes organizations and individuals for their outstanding achievements in the application of GIS, was presented at the 2010 ESRI Canada User Conference in Montréal. Learn More
