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NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, today announced availability of the NAVTEQ Mobile Marketing Platform to U.S. TV and radio broadcasters. The easy-to-use, self-serve Mobile Marketing Platform enables broadcasters to cross-market program and advertising content to mobile phone users and to create new ways to monetize by extending advertising opportunities to the mobile channel. Learn More
