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NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, has teamed up with Liverpool, a leading, high-end department store in Mexico, to introduce GPS Zones in nine retail stores located in Mexico City and Cuernavaca. GPS Zones are interactive kiosks that help educate consumers on the benefits of navigation using educational tools like collateral and videos while providing consumers with the opportunity to interact with and test out the latest, premium brand Portable Navigation Devices (PNDs), like Garmin, Mio and Motorola, which incorporate the NAVTEQ® map for Mexico. Consumers can begin testing out eight different devices via the GPS Zones at their local Liverpool stores now.
