The Agri-Trend Group of Companies have agreed to a channel distribution agreement with several major John Deere dealerships enabling them to enhance their precision farming services to farmers. Beginning with The Precision Management Process™ which is a fully integrated multi-product, precision ag program, Agri-Trend will extend its services including its agrology processes, through selected John Deere dealerships by supporting and expanding their capability.
The alliance will mean that Agri-Trend will train and support in-house dealership personnel who will work directly with farmers and will provide a linkage between technology, equipment and agronomics. “This business arrangement builds on each other’s strengths.” Explains Peter Lacey, CEO of Cervus Equipment Corp. “As a group of John Deere Dealers, we will leverage Agri-Trend’s extensive knowledge base to help farmers implement new technologies now available in John Deere equipment.
We respect the work that AgriTrend has done over the past decade and believe they are the right group to provide leadership to farmers seeking to implement precision farming techniques.” Robert Saik, CEO of Agri-Trend adds, “This alliance will make it easy for a farmer to adopt variable rate application, merge layers of yield maps with soil zones or use GPS information to drain a field. Agri-Trend will provide the expertise through an expanded Network of Geo-Coaches™ and Agri-Coaches™.
The John Deere expertise will provide equipment and technology necessary to make these ideas come to life in the field.” “For example, Agri-Trend Geo Solutions Inc has successfully integrated satellite and aerial imagery with John Deere’s GS2 and GS3 variable rate sprayers to create prescription pesticide maps based on in-season vegetative intensity.” says Saik.
