The latest release of Esri Business Analyst Online (BAO) now includes Esri’s 2010/2015 Updated Demographics, as well as 2010 Consumer Spending, Market Potential, and Tapestry Segmentation data. Thousands of newly released data variables are available in more than 50 reports and maps through the BAO application. These reports and maps can be generated on demand to help users better understand their market, analyze population growth and decline, identify business opportunities, study competitive penetration, and locate underserved areas. Learn More