ArcGIS Desktop users can now easily and quickly add demographic reports and data for the United States to their geographic information system (GIS) projects with Esri Business Analyst Online (BAO) Reports Add-In. With it, users can create reports for their map layers and attach demographic data as attributes of those map layers for use in their everyday ArcGIS mapping workflows. The downloadable add-in extends Esri’s desktop products with demographic reports and data from BAO, Esri’s on-demand market analysis Web application. GIS professionals can now obtain and consume Esri’s latest demographic, consumer spending, and business data to create presentation-quality reports in PDF and Excel formats for trade areas and sites that they have defined in their desktop products. In addition, add-in users have access to BAO, where they can search for businesses, thematically map areas, create trade areas, compare sites, and generate customized reports. Read More