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January 9th, 2026
HERE showcases AI-powered map data with Snapdragon Ride at CES 2026

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HERE Technologies announced the company’s plans to showcase its AI-powered map intelligence to enhance advanced driver assistance systems (ADAS), automated driving (AD) and precise positioning.

Powered by Qualcomm Technologies’ Snapdragon Ride Pilot system for ADAS and AD, the demonstrations will be featured as a part of Qualcomm Technologies’ booth (West Hall, booth #5600) throughout CES 2026.

The showcase illustrates how HERE’s advanced map intelligence, when integrated with the Snapdragon Ride Pilot system, can help enhance additional use cases of Level 2+ automated driving across highways and urban environments, including navigation on autopilot (NOA). The demonstration aims to show how extending a vehicle’s awareness beyond what onboard sensors can detect – and enabling highly accurate positioning – can improve driving predictability and enhance overall safety.

Key features of the demonstration:

Extended awareness for safer, more controlled driving: HERE map layers create an ‘e-horizon’ that allows the system to anticipate road features beyond line of sight.

Lane-level accuracy: Detailed lane topology to better anticipate lane changes and an overall smoother driving experience.

Global readiness: HERE ADAS map covers 60 countries and is scheduled to expand to more than 100 countries by 2026 for consistent performance worldwide.

Continuous updates and compliance: Over-the-air map updates enable systems to remain up to date with global safety standards, including the European Union’s Intelligent Speed Assistance (ISA) mandate and New Car Assessment Program (NCAP) requirements across regions.