NAVTEQ has signed Appello as a publisher of the expanding NAVTEQ LocationPoint hyperlocal mobile ad network. The deal extends the reach of one of the fastest growing location-aware mobile ad networks in the world to millions of users of Appello’s Wisepilot mobile navigation service.
Appello’s popular Wisepilot provides navigation services for over 260 handset models globally and is available through the top app stores. Optimised for both driving and walking, the app is an all-inclusive, real-time navigation service with 3D maps and clear voice instructions expressly designed for mobile phones. NAVTEQ LocationPoint adds to that location-savvy experience by serving consumer-friendly ads and offers to end users based on their location. With a single click, consumers can view merchant locations on map, get turn by turn directions or save coupons and deals in their LocationPoint ad wallet for later use. Read More
