Pointools Limited has named Joe Croser as Vice President of Products, adding proven go-to-market experience to the Pointools board of directors. Croser will lead Pointools’ product management, product marketing, and sales strategy to position the whole Pointools team – including its global channel partner network – to best serve the needs of its rapidly growing user base. “Joe is a major addition to our management team,” said Faraz Ravi, CEO. “His global sales and marketing experience combined with his natural ability to simplify complex product positioning and messaging is key to our continued growth.” Croser joins Pointools with more than 20 years of sales, marketing, and product experience in architecture, engineering, and construction (AEC) industries. Before joining Pointools, Croser was Global Marketing Director with Bentley Systems, Incorporated – the world’s leading supplier of software solutions for the infrastructure lifecycle. In this role Joe provided marketing leadership for more than 75% of the company’s revenue-generating products and software subscription offerings. During Croser’s five-year tenure at Bentley’s headquarters in the USA, Bentley’s revenues increased by 60% from $300m to $500m. Read More