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RapidEye Hawaii MosaicWhile there has been much discussion about an explosion of earth observation satellites over the next few decades, much of that has centered around developing countries starting their own programs or existing countries adding to their capacity. New developments with smaller and cheaper satellites are now promising a surge of commercial space-based imagery platforms at a global scale. A number of factors are at play with this rapid expansion, including: cheaper and more accessible satellite technology, more satellite launch choices thanks to the commercialization of space, a greater awareness of the insight these imaging platforms afford in a rapidly changing world, and better web-based visualization and mapping systems that are ready to ingest and analyze near real-time imagery.

This trend toward smaller satellites has been happening over time, with much of the innovation taking place in developing countries where affordability has been the key driver. However, there are now several venture-capital backed U.S.-based companies that are set to make inroads with recently announced plans for multi-satellite constellations with global coverage. These for-profit satellite constellations are fueled by the interest in more and more data for greater insight on global change, led by industries that are gaining market advantages through ongoing monitoring. The timing is ripe now as it matches the changes in computing capacity afforded by cloud computing, and new analytical tools that can make sense of these “Big Data” feeds.

Pioneering Low-cost Options

The trend toward smaller satellites has been led by the efforts of Surrey Satellite Technology. This 30-year-old company, has built a reputation of both small satellite construction and satellite constellation deployment, having success as the makers of the commercial RapidEye satellite imagery constellation, as well as their own spin-off company Disaster Monitoring Constellation International Imaging (DMCii). The company has now ramped up their presence in the United States, with the launch of SST-US.

“As we move forward, the role of the small spacecraft is becoming more important,” said Dr. John Paffett, CEO of SST-US. “That’s largely because every year the technology improves, with better computers and storage and payloads. The technological evolution improves, price points continue to come down, and now with a small 150 to 300 kg spacecraft for $10 to $20 million you can do what you were doing with a 1,000 kg spacecraft five to 10 years ago for $500 million.”

DMCii was developed by SST as a constellation of satellites that fill a unique niche with 32-meter resolution that is compatible with Landsat, and a three-band imager to assess vegetation health. The constellation’s advantage is that it has a very large swath width to capture an image tile that is 600 km by 600 km, and can capture the same image for the same part of the Earth every day.

The first-generation of four satellites were launched in 2002, another satellite was launched in 2005 with greater imaging capacity, and a sixth was launched in 2012. A second generation of satellites were launched in 2009 as NigeriaSat, with greater pixel density and 2.5 meter resolution panchromatic and 5 meter multispectral imagery. This imagery is owned by the Nigerian government and licensed to and sold by DMCii to enhance their offerings.

RapidEye offers five-meter imagery, with five spectral bands, from its constellation of five identical earth observation satellites that were launched in 2008. After issues with its financial backers related to the economic downturn, the Blackbridge Group, Canada, acquired the assets of RapidEye AG, and are marketing their solutions primarily toward natural resources, targeting agriculture, forestry, and the environment as well as energy, security and infrastructure.

RapidEye Hawaii MosaicThis imagery mosaic of the Hawaii islands was captured by the RapidEye satellite.

Micro Sats from Silicon Valley

Skybox Imaging ( is based in Silicon Valley, with headquarters near both Google and Microsoft. The Skybox executive team met at the Stanford MBA program, and include veterans of both NASA and the Pentagon. They have raised $91 million in venture-capital funding, with a plan to reduce the complexity of space.

They are building their own micro satellites of around 120 kg in size, with the ability to collect color imagery of less than 1-meter resolution. They are aiming to see manmade objects that move on a daily basis, including the ability to collect high-definition video up to 90 seconds in length at 30 frames per second. They decided to build their own satellites, because they couldn’t find a satellite provider to deliver the performance at the price point that they needed, likening the sourcing and integration of the components of their satellites to the building of agile software.

“We’re really building a data platform where our sensors and satellites are enablers for that data stream,” said Ching-Yu Hu, director, Marketing and Customer Relations at Skybox Imaging.

Skybox satellitesSkybox satellites SkySat-1 and SkySat-2 in the company’s clean room.

Their talent is skewed toward high-performance data platforms, with software engineers that have worked with Yahoo!, Netflix and Shutterfly. There are also imagery scientists on staff that are working to extract data from imagery to provide solutions.

The first Skybox satellite is scheduled for launch from Russia at some point this Fall. With their small size, these satellites can be launched as multiples from the same rocket, and their first two launches will be secondary payloads. As their business plan to launch a constellation of 24 satellites progresses, they will be deploying multiple satellites at the same time from the same rocket.

The company is working to partner with existing companies in the satellite imagery space to grow the market. They have signed a contract with Japan Space Imaging, a subsidiary of Mitsubishi Corporation, and have delivered a “SkyNode” ground station to that company that will allow them to directly task the satellite for their region, designating what areas to capture.

Smaller and Lower

Planet Labs ( plans to launch a fleet of 28 cube satellites (CubeSats) at the end of this year. The company has raised $13 million in venture capital, and has already launched two trial satellites for test runs with Dove-1and 2 launched in April of this year, Two more Dove satellites will be launched by the end of the year, and the entire constellation of 28 satellites called Flock-1, is set to launch early next year from an Antares rocket when it makes a cargo trip to the International Space Station.

“After realizing the commercial potential of small satellites to revolutionize earth imagery, the founders left NASA to raise money for their new venture,” said Tracy Nguyen, marketing and communications manager for Planet Labs. “They are makers at heart, so their method is to build, test and iterate quickly – on both hardware and software – using demonstration satellites as servers, pushing new code to them every day.”

PlanetLabs LineupSeveral of the cubesats, similar to those that will make up the planned Flock-1 constellation, rest on a workbench in PlanetLabs’ clean room.

CubeSats are miniature in size, with a typical 10 cm cube and a mass of just 1.33 kilograms. The advantage of this design is its low cost and ease of launch, with the low-earth orbit compensating for the size of the satellite and sensor. With so many satellites, the company aims for coverage and frequency rather than the ability to task the satellites for specific areas of capture.

Planet Labs aims to provide three to five-meter resolution imagery of much of the planet within 52 degrees of the equator, an area with most of the world’s population and agriculture. Five ground stations will receive the Planet Labs imagery as the satellites pass overhead.

The goal of the company is to open imagery to the masses, to help them understand how they might use satellite imagery on a daily basis, with new applications for new industries.

“We are certainly looking to partner with satellite imagery resellers, especially for value added services,” said Nguyen. “At the same time, our data delivery method to customers will streamline how people consume imagery, and we hope to innovate on the analysis portion as well, in the way we process the data.”

PlanetLabs Dove2 ImageThis sample satellite image was captured by a test cubesat called Dove-2 that was launched in late April of 2013. Courtesy: Planet Labs

Increased Accessibility

The CubeSat size has seen other entries this year, including the Strand-1 from Surrey Satellite with an Android smarphone as the processor, and Nanosatisfi ( as an on-demand service to launch CubeSats. Nanosatisfi offers a full week’s access to their CubeSat, with a programmable Arduino board, for just $250/week, and they’ve raised $1.2 million in funding to make the vision possible.

Kickstarter crowdfunding efforts have been popular for CubeSats. SkyCube, a project from Southern Stars ( met it’s goal of $100K in funding and will launch in late November from the International Space Station. SkyCube has an imagery sensor that can be tasked via an iPhone application, which is fitting since a project designed and funded by Southern Stars makers of on one of the more respected iPhone and Android astronomy applications called SkySafari. Part of their plan is a balloon that will inflate upon re-entry to allow users to see the satellite with their naked eyes as its orbit decays, and to track the satellite path with their smartphones.


The planned SkyCube cubesat mission is a crowdfunded effort with accompanying smartphone application that lets you track the satellite. The mission lead is Southern Stars, makers of SkySafari, one of the more respected astronomy applications.

ArduSat is another Kickstarter-funded CubeSat that raised more than $100K, which was well beyond their $35K goal. This effort is again powered by an Arduino board, and is focused on powering applications and research projects. ArduSat has partnered with MySpectral, a group that are developing an open-source spectrometer, to offer a unique sensing capability for this size satellite.

The CubeSat size and configuration have been adopted widely by the academic community as a class project for scientific experiments and educational hands-on instruction. There is legislative action to remove some restrictions on these satellites for broader international adoption and interaction, taking away their military classification. The annual CubeSat gathering ( is in its third year, and will take place next spring at Cal State Poly in Pasadena, Calif.

Markets and Opportunity

A number of potential uses for low-cost satellite imagery that is more frequent and that monitors broader areas are being explored both by these satellite companies and potential clients. Skybox talks of financial markets that will be using their imagery to look at sugar and coffee market yields. Planet Labs points to government and humanitarian uses to help stop deforestation.

“What you are seeing is a transition of the market from an institutional domain into a more commercial domain,” said Paffett. “If you think about space commercialization today, you think about geostationary satellite communications. That was a change that took 20 years, where it started out institutional, went to quasi-institutional, and then commercial. Earth observation will follow that same path, it’s just 20 years behind.”


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