A new global initiative on elephant protection and welfare, the Elephant Advocacy League (EAL), is born. An innovative and unconventional organization experienced in fighting poachers in Africa’s bush and in engaging the public opinion in the tricky world of global communication.
Not afraid to fight elephant exploitation on both fronts, with intelligence, passion, creativity and a strong belief in the saying: “United we stand, divided we fall”.
“The complex issue of elephant conservation requires new approaches and the collaboration of all the stakeholders, putting aside personal agendas, politics and ego”, EAL’s director Andrea Crosta says. “EAL would like to serve as the catalyst for new joint initiatives”.
The heterogeneous team of EAL is made up of a new breed of conservationists, with a strong background in business, entrepreneurship, innovation, communication, science and security.
The initiative has been already blessed by some of the most important elephant experts and wildlife protection organizations in the world, like Dr. Joyce Poole of Elephant Voices, Dr. Cynthia Moss of The Amboseli Trust for Elephants, Dr. Lucy King of Save the Elephants, TUSK, the David Shepherd Wildlife Foundation, Elephant Family, Wildlife SOS, Conservation Justice, PALF.
The Elephant Advocacy League (EAL) operates like an action-oriented Public Relations & Crisis Communication firm, which serves one client only: the elephant.
EAL raises much needed money to fund communication & awareness programs and concrete projects in the field in two specific important areas: human-elephant conflict (HEC) and anti-poaching training, which are beneficial to both elephants and people.
EAL is already co-funding a research in Mozambique run by Dr. Lucy King who is testing the use of beehives to mitigate human-elephant conflict. In 2013 it will be tested in Sri Lanka. EAL is also planning a wildlife crime security survey in central Africa and anti-poaching training activities in Eastern and Central Africa, in collaboration with other organizations.
Above all, EAL felt the need to better explain to the general public (not just to animal lovers…too easy and not so useful), in the West, Africa and Asia, the extent of elephant exploitation, the tragedy around the ivory trade, the human toll and the uniqueness of the elephant’s mind, one of the top four intelligences on Earth, including man, apes and cetaceans. EAL is working on the first Global Collaborative Project on wildlife crime, exploitation & conflict, which will put together schools in the West, Africa and Asia and will allow the students to better understand this important issue and trigger new projects and collaborations.
There’s a need for a newer, fresher, more comprehensive but “down to Earth” way to engage people and talk about important issues like poaching, ivory, human-elephant conflict and elephants in captivity.
EAL is working on creative global communication campaigns that aim to reposition elephants, their amazing intelligence and their tragic exploitation in the general public’s eye.
“We need to re-brand the elephant”, EAL’s director Andrea Crosta says.