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August 4th, 2008
Océ Standardises Product-Naming Conventions Worldwide

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PR – Océ
is to have worldwide standardisation for the naming of its office
products. Beginning with the new Océ VarioLink 3622/4222/5022
black & white multifunctional systems, all Océ office
products worldwide will bear the Océ VarioLink name. The new
naming conventions will make it easier for Océ to communicate
clearly with customers in an increasingly global marketplace.

until now the Océ office portfolio has been an exotic mix of
names,” said Mark Drontmann, Vice President Corporate Printing for
Océ Technologies. “Océ equipment lines in the US have
had a different name than the same product line in our European and
Asian markets. As you can imagine, this has caused some confusion for
our customers, particularly when companies are purchasing Océ
systems for multinational use.”


use of Océ VarioLink across our office line is consistent with
naming conventions in other Océ product lines such as Océ
VarioPrint for our cutsheet production printing and Océ
VarioStream for our continuous feed printers. Moreover, the move
towards standardised naming is consistent with the Océ
strategic direction in the office market. Most importantly, it will
allow our customers to easily identify which Océ products are
intended for the office environment.”


says that Océ VarioLink is an appropriate name for Océ
office products. “It signifies so many of the things our office
systems are designed to do,” he said. “Océ VarioLink
products serve as a link between a company’s departments and
workgroups. Because they are multifunctional, they link paper and
digital processes in the office.”


versatility of the line also serves as a link across the
communications process, from input through to sophisticated output.
And the Océ office products link workers to more efficient
ways of working due to the systems’ ease-of-use and productivity.
In short, Océ VarioLink systems provide a complete link in
office communications.”


has also standardised numbering conventions across the Océ
VarioLink line. The first two digits indicate the system’s
monochrome speed. For example, an Océ VarioLink 4222 prints at
42 images per minute, while the Océ VarioLink 5022 prints at
50 ipm. Océ will roll out the new naming convention whenever
it introduces a new product. Existing products will continue to be
sold under their current names and numbers.
The Océ
VarioLink 3622/4222/5022 are the first products to use the new naming
convention. This system family is the newest addition to the Océ
office monochrome portfolio. The black & white systems print,
copy, scan and fax and provide a variety of media and finishing
options to office environments. They are easy to use and have a low
environmental impact, making them highly suitable for use in the
office environment. Océ will begin shipping the systems to
start in Europe in August 2008.

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