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January 8th, 2009
NAVTEQ Features Content to ‘Navigate Your World’ at 2009 International Consumer Electronics Show

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PR — NAVTEQ, a leading global provider of digital map
data for location-based solutions and vehicle navigation, is showcasing
a broad scope of cutting-edge mapping solutions and devices at the 2009
International Consumer Electronics Show (CES) in Las Vegas (booth
#36226, South Hall). The booth features two distinct demonstration
areas: NAVTEQ product and services and an impressive "device wall"
featuring a wide range of brand name devices and navigation systems
powered by NAVTEQ data. A highlight of the booth will be the unveiling
of two significant NAVTEQ product offerings: NAVTEQ LocationPoint
Advertising and dynamic POI content.

— NAVTEQ LocationPoint Advertising: A new
mobile location-based advertising service that offers location aware
applications and devices a turnkey approach for subsidizing high value
content services. The service enables advertisers to reach and engage
consumers where and when they are making shopping and purchasing
decisions. Additionally, advertisers are able to proactively promote
their locations with interactive targeting of consumers in the vicinity
of their storefronts. For more information on NAVTEQ LocationPoint,
please visit

— Point of Interest (POI) Content: 2009 CES will mark the first
time NAVTEQ demonstrates three integral offerings of its dynamic POI
content portfolio: Air Travel Status, Event Listings and Fuel Prices.
NAVTEQ dynamic POI content — launching first in the U.S., with
expansion to Europe thereafter — brings the map to life with robust,
relevant and real-time information that lends itself to quick and
flexible integration into location- aware navigation applications.

Additionally, an in-booth demonstration will feature rich POI
content, which provides travel, leisure and lifestyle content from
well-known, high quality brands. In fact, at CES, NAVTEQ will discuss
significant additions to its rich POI content portfolio from Travel
Channel and Yelp.

As with all POI content products from NAVTEQ, content from these
new products is precisely geocoded and matched to Core POI on the
NAVTEQ map wherever possible; these steps reduce customer costs and
speed content integration.

Other NAVTEQ product and services demonstrations include :

— Fuel Efficiency: A kiosk featuring Magneti Marrelli will provide
visitors with greater insight into the "green" movement by showcasing
fuel efficiency through green routing and eco-driving utilizing digital
map data.

— NAVTEQ Discover Cities(TM): A demonstration application from
NAVITIME will highlight NAVTEQ’s integrated package of
pedestrian-centric content that enables people to orient themselves and
navigate efficiently by foot and via public transit systems.

— NAVTEQ Traffic(TM): An overview will be given of the offerings
in the NAVTEQ Traffic portfolio including a comprehensive array of
proprietary data sources: probe, sensor, historical and combined
incident and flow information. Together, these sources create a
complete and high quality traffic solution. The data bundle also
includes the NAVTEQ Smart Traffic Processor(TM), a unique traffic
processing and quality control mechanism. Additionally, well-known
consumer companies will provide in-booth demonstrations of NAVTEQ

— NAVTEQ Content Store: NAVTEQ’s complete online store allows
customers to give end-users the ability to download both static and
dynamic location content (traffic, rich POI data, location advertising
and new data) from both NAVTEQ and third party providers. This fully
customizable service delivers content at the right place and time —
whether it’s over the air or via download onto a device.

— NAVTEQ Location Portal Solution: This white-label geospatial web
portal solution offers a total user experience by incorporating route
planning, interactive and expedient mapping, content integration and
search capabilities. Access is provided to various forms of rich and
dynamic NAVTEQ content through a web interface and has the ability to
integrate with connected mobile devices.

— NAV2: An in-depth demonstration of mapping data and coverage of
China from NAVTEQ’s joint-venture partner NAV2, a leading provider of
mapping data in that region.

— CES attendees are also invited to explore the newly
updated website which showcases robust maps, real-time
traffic and location content.

NAVTEQ also has a "Device Wall" where attendees can experience an
impressive line-up of over two dozen location-enabled consumer
electronics and applications that feature NAVTEQ solutions. Products
from leading consumer electronics brands will be represented.

"NAVTEQ is pleased to be a part of 2009 CES to showcase the
expansion of NAVTEQ content and solutions," said Jeff Mize, executive
vice president, sales, NAVTEQ. "NAVTEQ’s high-quality, innovative
offerings, such as dynamic POI content and LocationPoint Advertising,
help optimize the navigation experience and provide our customers with
a distinct competitive advantage."


NAVTEQ is a leading provider of comprehensive digital map
information for automotive navigation systems, mobile navigation
devices, Internet-based mapping applications, and government and
business solutions. NAVTEQ creates the digital maps and map content
that power navigation and location-based services solutions around the
world. The Chicago-based company was founded in 1985 and has
approximately 4,000 employees located in 196 offices and in 43

NAVTEQ, NAVTEQ Traffic, NAVTEQ Smart Traffic Processor, and
Discover Cities are trademarks in the U.S. and other countries. All
rights reserved.

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