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March 25th, 2009
Masternaut Three X Speed Tracker Puts the Brake on Speeders

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PR – Masternaut Three X has
launched a unique real-time Speed Tracker tool that alerts fleet managers and
drivers of the actual speed of the vehicle relative to local speed restrictions
across the UK.  This is a major step forward for satellite vehicle tracking
as this is the first time that speed restriction monitoring has been made
available for all types of roads. This new development will bolster Duty of Care
initiatives being implemented by fleet operators large and

Masternaut Three X uses Microsoft Virtual Earth to
give fleet managers a view of their vehicles using street mapping
and aerial photography enhanced with bird’s-eye view images.  The
system uses the latest available information about the exact speed limit for
each section road travelled, giving greater accuracy than ever before. 
Managers get a comprehensive live graphical view of the speed of
travel for their drivers on their entire journeys.  Masternaut can
also enhance the Virtual Earth platform with real-time traffic data, congestion
and low emissions zone alerts, access to low bridge and narrow roads
Using this enhancement to the Masternaut
GreenerFleet service, fleet managers are not only able to live monitor their
entire fleet on any web-enabled device they can also help their drivers abide by
the law.
If the limit is broken an instant alert can be sent to
the fleet manager and the event is also documented by the system. The driver can
be de-briefed at the next opportunity. This not only improves safety, it also
lessens the chance of drivers breaking the law and landing hefty fines for the
company and incurring higher insurance costs. In addition, with live tracking,
the system prevents drivers from getting lost and, therefore, they cannot use
the excuse of needing to make up time to justify their
The spin off for putting the brake on speeders for
businesses is the fuel savings that can be made through slower, safer driving.
Also, vehicles driven with more care require less maintenance. Using the system
to assist route planning also reduces miles travelled and ensures that drivers
use the safest most economical routes. Masternaut Three X has 55,000 vehicles
which are monitored using its tracking system. The company has calculated that
if each of these vehicles reduced their speed by 10 per cent the total savings
would be around £5 Million per annum.
This added functionality
offers the potential to be able to offer fully-automatic speed limiting of
vehicles whenever they enter speed-restricted areas.  Masternaut Three X is
using Speed Tracker to monitor contestants in its quarterly UK-wide ‘Drive for
Life’ Safe Driver competition, which awards a cash prize of £1250 to the safest
driver and matches this with an equivalent donation to the road safety charity
"We have to take road safety seriously and technology can
assist drivers to abide by speed limits on all roads. It is too easy to find an
excuse for speeding and it is too late to regret your actions after a tragedy,"
said Martin Port, MD, Masternaut Three X.

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