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February 13th, 2008
Infoterra Partners with JBA to Develop First Comprehensive Flood Risk Model of Great Britain

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PR – Infoterra Ltd, a leader in the provision
of geospatial products and services, has entered into an agreement with
Jeremy Benn Associates (JBA), to produce and market a unique flood risk
assessment product for Great Britain.
The partnership will
combine Infoterra’s highly accurate geospatial data with JBA’s
hydrological analysis expertise to provide a comprehensive flood risk
model of Great Britain. This model will, for the first time, look
beyond river and coastal flood risks to also take account of flash
flooding, dam break and groundwater, which the Association of British
Insurers (ABI) believes now accounts for half the UK’s insurance claims
for flood damage.

The new flood risk product being developed by
JBA, utilises sophisticated modelling techniques, perfected over many
years, which harness graphical processing power. This product will
prove particularly valuable for risk assessment decision support within
a range of market sectors, including insurance/reinsurance,
property/environmental, utilities, risk management and government
agencies.

Jill Boulton, Technical Director at JBA, stated:
"the ABI has indicated that the cost for the UK’s 2007 summer flooding
alone was approximately £3bn, and affected over 58,000 homes and
businesses. However, the Environment Agency also suggests that pluvial
flooding where drains are unable to cope with flash floods was the
cause of approximately 70 per cent of the properties damaged in the
Summer 2007 floods. This kind of risk has never been addressed before
by traditional flood models."

"Partnering with Infoterra will
allow us to bring new levels of intelligence to flood risk predictions
and deliver the world’s first national flash flood map," she continued.

"It’s
clear that there’s a requirement for more accurate and comprehensive
data to help insurers, developers and householders prepare for – and
prevent – future flooding," added Gill Dickson, Divisional Manager,
Insurance at Infoterra Ltd. "By combining our highly accurate height
data with JBA’s latest ultra fast two-dimensional modelling techniques,
we will provide the intelligence to clearly indicate those areas and
properties which are vulnerable to flash flooding."

The complete model of GB will be launched later this year and will be available as an online risk assessment service.

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