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January 29th, 2008
Gain the Geographic Advantage at the 2008 ESRI Business GIS Summit

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PR – The 2008 ESRI Business GIS Summit will be held April 27–30 at the Drake Hotel in Chicago, Illinois. This one-of-a-kind forum brings industry leaders and business professionals together to share best practices, ideas, and tools for helping commercial organizations and related industries increase revenue and operational efficiency as well as enhance communication and knowledge sharing.

The goal of the summit is to expand and foster the use of business-focused geographic information system (GIS) solutions to help businesses be more competitive, drive business innovation, and increase their return on investment. Attendees include people who are new to GIS as well as experienced users who are looking for innovative ways to develop existing GIS projects. Offering three full days of inspiring sessions, workshops, and networking opportunities, the ESRI Business GIS Summit gives attendees direct access to the latest software, data, and services developed specifically for the commercial user community.

“Geography should be at the heart of any business, no matter the size,” says Simon Thompson, commercial business industry solutions manager, ESRI. “Location plays a vital role when analyzing customers, market potential, competition, risk, and other areas that are key to the success of any organization. The needs of the industry are constantly evolving, and ESRI is dedicated to developing business-focused GIS solutions that not only meet these needs but also bring innovation and efficiency to the way businesses operate today and in the future.”

From customer analytics and site selection to logistics and business continuity planning, attendees will discover how GIS offers enhanced understanding of the marketplace; collaboration throughout the organization; improved workflows; and new ways to visualize, analyze, and incorporate vital information into decision-making processes. See firsthand how businesses worldwide are gaining the geographic advantage, using GIS to

  • Analyze merchandising, customer buying behaviors, and market trends.
  • Gain a new understanding of underserved markets and identify market potential.
  • Apply marketing dollars to the most profitable geographic areas.
  • Retain existing customers and find new ones just like them.
  • Develop strategies for risk assessment, facilities management, and business continuity.

To find out more about joining the growing commercial user community at this year’s summit, visit or contact K. C. Shearer at or 909-793-2853, extension 2894.

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