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November 29th, 2007
ESRI’s New Director of Product Management to Expand Enterprise GIS Strategies

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PR — Dirk Gorter, formerly of Symantec Corporation, has joined ESRI’s senior corporate management team in the newly created position of director of product management. His charter is to implement new processes that will help ESRI create innovative geographic information system (GIS) software products that integrate into the wider business IT solution.

Gorter held several senior product management positions in different
industry segments with leadership roles in application development and
quality assurance tools and, most recently, in enterprise security and
compliance management.

Comments Gorter, "GIS technology is increasingly being
integrated into mainstream business operations within an
enterprise-wide IT strategy. This new wave of users have requirements
that can only be met by innovative software designs."

Says Jack Dangermond, ESRI president, "We are pleased that Dirk
has joined our company and believe that he has much to offer with his
extensive experience in product management in the commercial enterprise
software industry. He will be helping us develop new markets as well as
improving our products for the traditional user base."

Because of his wide experience in both medium and large software
companies, Gorter’s focus is on implementing a product management
process that is similar to the agile product development process
commonly used by software development teams. In this process, the
initial steps used to achieve a result are analyzed, expanded, and
reemployed for successive iterations.

Concludes Gorter, "I will be employing a similar process here at
ESRI. By using agile product management methods, we can implement a
process that is very effective in understanding market needs and
defining product requirements. The results will be products with new
capabilities that can help GIS departments transform to a more pivotal
role within their organization and better meet the expanding needs of
their client base."

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