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February 13th, 2009
ESRI Press Publishes Map Use, the Quintessential Book on How to Read and Analyze Maps

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PR – To unlock the wealth
of information in a map, a person must know how to read one. That’s why Map
Use: Reading and Analysis, Sixth Edition, will be a valuable book for
people who work with, study, and appreciate maps and want to improve their map
reading and analysis skills.

Replete
with nearly 500 maps, photographs, tables, and charts to illustrate the text,
this informative volume from ESRI Press teaches the basic concepts of geography
and the skills of map reading and analysis. The book includes an overview of
different types of maps, map scale and projections, grid coordinate systems,
relief portrayal, qualitative and quantitative thematic maps, area and volume
measures, GPS and maps, and spatial pattern analysis.

Map
Use
is ideal for people who need to understand the world spatially including anyone
who must know how to read and analyze maps for professional, navigational, and
recreational purposes such as sailing, mountaineering, and flying. Map Use
also serves as a resource for introductory cartography courses and is an
invaluable reference for the home, office, and library.

"Map
Use was written for people who want to use maps to better understand not
only the physical environment but the human, social, political, and economic
environments as well," says A. Jon Kimerling, the book’s co-author and
interim chairman of the Department of Geosciences at Oregon State University in
Corvallis. "This sixth edition takes readers beyond the graphic symbols
that comprise maps and into cartographers’ decision-making processes to give
them the insights they need to better use maps."

ESRI
Press acquired the rights for this latest book from longtime Map Use
publisher JP Publications, owned by Phillip C. Muehrcke, professor emeritus of
geography at the University of Wisconsin, and Juliana O. Muehrcke, the founding
editor of Nonprofit World. The Muehrckes wrote the first edition of Map
Use, Reading, Analysis, and Interpretation in 1978, which was followed up
with four subsequent editions, the last two co-authored with Kimerling. Aileen
R. Buckley, a cartographic researcher at ESRI, joined the three other authors
on this new project.

"The
underlying theme that separates Map Use from other books on mapping is
its emphasis on the fact that maps do not merely show what is in our
environment but are windows into how people think, adjust to their
surroundings, make decisions, and communicate geographic information with each
other," says Kimerling. "In this sense, users get more out of a map
than the graphic product created by the cartographer, especially when they have
mastered the map reading and analysis skills so carefully presented in the book."

Map
Use: Reading and Analysis, Sixth Edition (ISBN: 9781589481909, 528
pages, $99.95), is available at online retailers worldwide, at www.esri.com/esripress, or
by calling 1-800-447-9778. Outside the United States, visit www.esri.com/esripressorders for complete ordering options or contact your local ESRI
distributor. For a current distributor list,
visit www.esri.com/distributors.
Interested retailers can contact ESRI Press book distributor Ingram Publisher
Services.

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