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April 10th, 2008
ESRI Business GIS Summit to Feature University of Redlands Education Program

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PR – ESRI and the University of Redlands are offering a new, two-day education
program at this year’s ESRI Business GIS Summit being held April 27–30, 2008,
in Chicago, Illinois. The education program, partially funded by a University
of Redlands grant from the U.S. Small Business Administration (SBA), will
include two specific tracks—the first focuses on small businesses, and the
second is a more traditional education track designed for an academic audience.

The Small
Business Track, a half-day forum on Tuesday, April 29, is catered to small
businesses looking to better understand the benefits and value of GIS software
and data for improved marketing, customer and market analysis, trade area
analysis, and operations. Sessions will include case studies, best practices,
and successful approaches to integrating GIS into existing business processes
for more effective and efficient planning and decision making.

During the all-day
Academic Track
on Wednesday, April 30, paper presentations, panel
discussions, and featured speakers will cover the breadth of GIS in the
business curriculum including new ideas for GIS applications in finance,
insurance, real estate, and retail. All research papers will be published as
proceedings. There will also be discussion about the University of Redlands GIS
education initiative, which, in collaboration with ESRI, is leading the way for
other universities and academic professionals looking to develop or expand GIS
education in traditional curricula. A special session will explore the
potential creation of a national business certificate in GIS program.

universities and six business or government organizations will be represented
among the speakers during the education program. Keynote speakers include Brady
Foust, a professor in the department of geography at the University of
Wisconsin-Eau Claire who has nearly 40 years of theoretical and applied
research in the areas of retail site location, insurance and tax geospatial
solutions, and the design and implementation of large spatial databases; Grant
Thrall, a professor in the department of geography at the University of Florida
who serves on the board of the American Real Estate Society and is coeditor of
the Journal of Real Estate Literature; and Susan Wachter, the Richard B.
Worley professor of financial management and professor of real estate at the
University of Pennsylvania’s Wharton School.

The full agenda is
available online at
Representatives of academic institutions and small businesses can register for both the summit and the
education program at the reduced rate of $175. The regular registration rate to
attend both events is $355. For more information, please contact Shelli Stockton at 909-793-2853,
extension 2210.

The Small Business Administration definition
of a small business is one with $6.5 million or less in revenue (for most
retail and service industries). If you have questions on whether you qualify as
a small business as defined by the SBA, please e-mail


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