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June 27th, 2008
Comapping and MeadWestvaco (MWV) Create Strategic Alliance

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PR –
Comapping, maker of the innovative
Web-based mind mapping tool Comapping.com, has entered into a strategic
product development and marketing alliance with U.S. group MWV Consumer
& Office Products.

The collaboration of the two companies has resulted in the development
of Mead Map (www.meadmap.com), the first Web-based mind mapping
application designed for the education community.  Mead Map is a variant
of Comapping.com developed in cooperation with MWV.
"The alliance with the Mead brand is a major step forward for Comapping.
The powerful endorsement from MWV, a U.S. Fortune 500-company, with its
leading brand in school supplies gives Comapping instant credibility as
an innovative and easy to use online collaboration tool. And it
specifically targets one of the largest segments within the mind mapping
market," said Comapping CEO Omar Ahmad. 
For more than 130 years, the Mead brand has been synonymous in the U.S.
with innovative school supplies, including brands like Trapper Keeper(r)
and Five Star(r).  With the Comapping alliance, Mead is now moving into
the market for online organizing and collaboration solutions to
supplement its existing product portfolio. 
"Comapping is superior to other collaborative mind mapping tools in
terms of usability, security, pricing and the unique left-to-right
structure," said Jamie Coch, New Business Development for MWV Consumer &
Office Products.  "The additional convenience of online availability
with no installation required was a compelling factor when we were
choosing a partner to enter the market with for online collaboration and
organizing tools for students and teachers." 
Under the terms of the alliance, MWV is marketing Mead Map in the North
American markets. Comapping is the only online collaborative mind map
provider to have entered an alliance with a leading supplier of planning
and organizing tools for school, private and office use.
Mead Map is designed for students to use for organizing, note-taking,
sharing study notes, managing group project work, and collaborating with
other students.  While Mead Map focuses on the education market,
Comapping continues to target the corporate sector with a similar
collaboration tool for brainstorming, information sharing, minute taking
and project management. In particular, real-time access by multiple
users to a common map saves a lot of traveling and e-mails, and makes
conference calls more effective and useful.
"We see huge potential for Comapping in all areas of the corporate
market and for Mead Map at the college level. By improving working
processes through real-time Web-based collaboration, the use of Mead Map
and Comapping can result in considerable time and cost savings with
better organization," said Ahmad. 

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