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February 23rd, 2008
Central Basin Launches the First-Ever Blog From a California Water District

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PR – Central Basin Municipal Water District has launched what may be the
first blog ever offered by a water district, providing first-hand
insights into the highly political and ever-changing California water
industry.

Central Basins blog, the Water
Cooler, is a public online journal of
information and ideas viewable at www.centralbasin.org.
Just a few weeks old, the blog is already gaining significant
popularity, averaging over 300 hits daily.

A few years ago, I dont
think many people in the industry, myself included, imagined we would be
venturing into the world of blogging to provide reliable,
up-to-the-minute water news, said Central
Basins General Manager, Art Aguilar. However,
with changing times comes new and improved ways to reach our growing
community a community that is increasingly
found online.

From the California water crisis to available scholarships and community
programs, the blog allows Central Basin staff to directly communicate
with a range of audiences, particularly the cities, water utilities and
residents within its service area. But theyre
not the only ones youll hear from.

One of the best parts is that you wont
just be hearing from us, said Aguilar. Weve
recruited many other top water experts to share their stories, news and
events with our online community.

The Los Angeles County Department of Public Works, the Long Beach Water
Department, members of the California Urban Water Conservation Council
(CUWCC) and several LA County cities have already expressed interest in
contributing to the Water Cooler.

To view the Water Cooler, or for more information about Central Basin
Municipal Water District and the communities it serves, please visit www.centralbasin.org

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