GfK’s Map of the Month for February shows the distribution of 2017 purchasing power for watches and jewelry in New Zealand.
New Zealanders have a total of approximately €455 mil. for spending on watches and jewelry. This corresponds to an average per-capita purchasing power of €97. But this purchasing power potential varies widely according to region.
At the level of New Zealand’s territorial authorities, 33 of these 68 regions have above-average purchasing power for watches and jewelry, while the other 35 regions have below-average values. Inhabitants of Wellington, Ashburton and Waipa have the most per-capita purchasing power for watches and jewelry. According to the GfK study, these three regions have a per-capita purchasing power ranging from €112 to €115 for this product line.
More results from the GfK purchasing power study can be found in our recent press release from November 30, 2017.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.