Over the past 2 decades, since the first Earth Summit in Rio de Janeiro, we have witnessed the launch of many initiatives to stop deforestation. Despite the good intentions of each approach tried, we have continued to lose an area the size of New York City every other day to deforestation. These activities account for 17% of global greenhouse gas emissions – more than the entire global transportation sector. But last month at Rio+20, we saw the launch of the Code REDD Campaign, a radical new market-based campaign to save the threatened forests of the world. Code REDD aims to make forests more valuable alive than dead by catalyzing demand in the private sector for high quality REDD+ (Reduced Emissions from Deforestation and forest Degradation) projects approved by the campaign within the Voluntary Carbon Market. Read More