Amazon Buys Map Startup UpNext

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By Reuters | 03 July 2012 | 157

Amazon.com Inc reportedly agreed on Monday to buy mapping startup UpNext, the latest sign of increased competition between the world's largest Internet retailer and tech rivals such as Google Inc and Apple Inc. GigaOM reported that UpNext Founders Raj Advani, Vik Advani, Robin Har and Danny Moon will move from New York to Seattle, where Amazon is based, to lead the e-commerce company's mapping efforts. Read More