Mobile Proximity Marketing Launched in Malta

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By Times of Malta | 20 March 2011 | 846

Innovative Solutions Ltd, a subsidiary of Mailbox Services Group, has launched mobile proximity marketing, a platform that allows the wireless distribution of advertising content to mobile phones through a localised broadcast. The technology of mobile proximity marketing, which is also known as location-to-mobile, allows brands and content owners to reach mobile phone users through devices that use localised wireless connections like Bluetooth, Wi-Fi and NFC. Read More