GREAT piece Erik. And good to see the industry finally adopting the "3V"s of big data over 11 years after Gartner first published them. For future reference, and a copy of the original article I wrote in 2001, see: http://blogs.gartner.com/doug-laney/deja-vvvue-others-claiming-gartners-volume- velocity-variety-construct-for-big-data/. --Doug Laney, VP Research, Gartner, @doug_laney